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Business owners and customers face a similar dilemma when it comes to consumer products. On the one hand, business owners have to work hard to stand out from their competitors. With so many brands to choose from, a lot of
Much has been said about how important content is to the marketing strategy of a business. Yet, many entrepreneurs and newbie marketers fail to grasp the fundamentals of content marketing beyond posting blogs on their respective websites. As such, it
Maritime accidents are sometimes unavoidable, but mitigating risks is always a good way to prevent tremendous damage. In 2017, maritime accidents caused the death of 1,163 people and $197 million in insured losses. Some of these disasters and accidents were
When you’re faced with business competitors who are willing to bump off their product prices, it’s not always a sound decision to try to beat them at their game. Lowering your prices can be disastrous for your business because there’s
Running a business means having to face a range of challenges. As a business grows, it has to keep up with the rapidly changing markets, invest in new technologies and adapt to new marketing channels. One thing that has never
Many people dream of owning a company. Some get to as far as starting it but fail within a few months of opening. It’s a sad thing to encounter for anyone wanting to run their own business. Starting a business
Business owners know the struggle of keeping your best employees loyal to your brand. But did you know that it is even harder to retain your employees who work from home? With today’s technology, remote working is now a reality.
One of the significant ways to generate income as a side business is merchandise sales. Great merch is critical; merchandise can be the difference between breaking even on a show or making a profit. With that said, here are some
One would agree that the hotel industry has become increasingly competitive these days. This is partly because many establishments now offer accommodations at a cheaper price. How can an owner step up their game to increase the number of their
If your business depends on selling a physical product to your target market, then the role of packaging in pushing your brand can’t be overstated. Your average supermarket shopper passes by around 600 items per minute; that means every piece
