Videos are an important marketing tool because of the sensory experience they provide your target audience. A video done right will boost your conversion rates and convey your brand message effectively. It is also easy to consume because all a person needs to do is click play.
A business audio-video production company cites the following techniques that improve your videos.
Set Objectives
Before you start the shoot, have a clear goal in mind. Is the video an explainer? Or will it demonstrate the benefits and features of your product? The answer to these questions allows you to create a compelling script that conveys your brand’s message, answers possible questions and addresses needs of potential customers.
Having a definite objective allows you to work out the details of the video production and get everyone working on it on the same page.
Create a Compelling Story and Script
A video that just churns out details is boring. A viewer and potential customer may just watch a few seconds and then close it before you make a pitch or convey your brand message. A story separates your videos from the competitors. A script that tells a relatable narrative will make viewers watch until the end.
A video with an emotional core will appeal to a potential customer who remains undecided about to buy or not. Hire writers or use in-house ones to write stories for the videos you want to produce and publish.
Brief the Presenters
Before you let the voice actors, interviewees and others start shooting in front of the camera, brief them about your brand and the story you have in mind. This reduces time wasted doing retakes and wraps up the production sooner without a drop in quality.
This also put everyone involved on the same page. This allows the script and the shoot to flow smoothly.
Know the Sales Funnels
Not everyone that watches or catches a glimpse of your video is looking for the same things. Like in malls, some people are just window shopping while others are serious about making a purchase. Some videos are ideal to boost awareness about your brand and let potential customers know more about you.
These are direct and short to drive the right points about your company home. Some people are already aware of your brand and products or services. They are at the consideration stage and are close to making a purchase. All you need to do is nudge them in the right direction with your video.
Provide them with specific information they might need and make positive arguments about choosing you instead of the competitors.
The Details Matter
A video isn’t just about the story and your vision for it, the small details that make it work matter. The lighting, tone, music, colors, lighting (natural or artificial) and others play major roles in the production. These set the mood, direct attention to features you want and the quality of the production is a representation of your brand.
These are some of the ways to improve the production of your brand videos. Implement these to boost quality, conversion rates and convey your value proposition properly.
