Digital marketing is a dynamic field where change occurs at a breakneck pace. What was hot last year may be passé this year, and what’s popular now may be old news by 2023. That’s why it’s essential to stay up-to-date with the latest trends. Here are five digital marketing trends to watch out for in 2023. Read on to learn more about each trend and how to use it to your advantage for your business brand.
1. Chatbots
Chatbots are computer programs that simulate human conversation. They commonly provide customer service or sales support via text or voice-based communication channels such as websites, social media platforms, and messaging apps. Statistics show that chatbots are the fastest-growing form of digital marketing. By 2022, it is estimated that chatbots will handle between 75% and 90% of all queries.
In 2023, chatbots will become even more ubiquitous as businesses seek to automate more of their customer interactions. In fact, chatbots are already being used today by companies such as Uber and Airbnb to provide customer support and handle bookings. That said, 2023 will see wider adoption of chatbots across different industries as businesses look to reduce their customer service costs.
2. Voice Search
Voice search is growing in popularity as it becomes more accurate and user-friendly. By 2023, more people will use voice search to find information online—so your website must be optimized for this type of search. That means using natural language and long-tail keywords that match how people speak. Today, many companies and SEO agencies are already offering voice search optimization services.
For instance, Google is one of many companies that have achieved 95% accuracy in voice recognition—and it’s improving. That said, voice search is something to look into if you want to stay ahead of the curve. This is especially true since voice search SEO is a thing and it’s becoming increasingly important. By implementing this trend, your brand will be more easily found when people use voice search to find information about your products or services.
3. Augmented Reality
AR can be used for gaming, education, shopping, and more. In 2023, you’ll observe an increase in the use of AR for marketing purposes as businesses seek to create more immersive and interactive experiences for their customers. Real-life companies are already using AR, such as the furniture company IKEA, which has launched a new app that allows users to place virtual furniture in their homes. The app also features augmented reality technology so people can see how the pieces would look when they’re in place.
Another example is the makeup brand Sephora, which has an app that lets users virtually try on makeup before they buy it. In 2023, you can expect to see more companies using AR for marketing purposes and creating new ways for their customers to experience product information.
4. Personalization
In 2023, you should see an increase in the use of personalization as businesses strive to create more relevant and targeted content for their audiences. Personalization can be used to improve the user experience, as well as increase conversions and sales.
For example, Amazon can recommend products based on previous purchases or browsing history. This makes it easier for customers to find what they’re looking for without spending hours searching through lists of products. In 2023, you’ll see more companies using personalization to improve the user experience. In addition, you’ll see a rise in the use of AI-driven personalization.
5. Visual Search
Visual search is a technology that allows users to search for information using images instead of text queries. In 2023, you should see an increase in the use of visual search as businesses seek to capitalize on the growing popularity of visual content such as videos and infographics.
Also, visual search will help enterprises create more engaging customer experiences. In fact, companies are already using visual search. For example, Amazon uses visual search to help users find products using images, Pinterest lets users search for content based on images, and Google Photos uses AI-driven machine learning models to create a unique experience for each user.
In Summary
The above five marketing trends are expected to shape the future of marketing and have a significant impact on businesses. As a business owner or marketer, it’s vital to stay ahead of the curve and be aware of the latest trends so you can adjust your strategy accordingly. By doing so, you’ll be better positioned to compete in the ever-changing marketing landscape. Not to mention, you’ll be able to provide a better experience for your customers so that they remain loyal to your brand.
